Dahlia story

Who is Dahlia Hassan, the Heritage Fashion Designer?
and what is Her Story?

Dahlia Hassan is a proud Egyptian woman from Cairo, born in 1974 to Egyptian parents. As a Cancer, she embodies the elegance, charm, and talent often associated with this creative and beauty-loving zodiac sign.

Dahlia pursued her education at the esteemed French school Saint-Jean Antide in the historic district of Al-Daher, near Sakakini Palace. She then attended Ain Shams University, where she graduated from the Faculty of Arts with a degree in French Literature, achieving high honors in 1999.

Fluent in French and English, she also holds a deep love for her native Egyptian Arabic.

In the same year she graduated, she began her journey in tourism and hospitality, progressing over 15 years in major Egyptian tourism companies such as Aton Travel, Davidoff, Turkish Airlines, and Travco, eventually earning the title "Queen of Turkish and French Tours." Despite her successful career, Dahlia always harbored an unwavering passion for Egyptian heritage and handicrafts.

She was captivated by the creativity of Egyptian artisans in the streets of Al-Muizz and Khan El-Khalili, enchanted by the craftsmanship in copper, stained glass, leather, and the art of khayamiya, especially during the beautiful nights of Ramadan.

In 2013, Dahlia made the bold decision to leave her career in tourism to dedicate herself to her passion for design and the revival of Egyptian heritage. Her vision was clear: to blend the rich, ancient heritage of Egypt with elegant contemporary touches, creating fashion that reflects authentic Egyptian culture in a modern way that suits Arab women for all occasions.

Her journey led her to explore the stories behind fashion in every Egyptian street, neighborhood, seeking the legacies of each governorate, from the Bedouin to Siwa, from the countryside to Upper Egypt, and from the coast to the desert and beyond.

From this passion, “Yashmak” brand was born, with its first collection launched during Ramadan 2013. And over the past ten years, Dahlia has presented unique designs with a modern heritage flair, establishing “Yashmak” as one of the leading names in elegant heritage fashion. The brand has spread across Arab markets, including Saudi Arabia, Libya, Iraq, Jordan, Palestine, and the United States, with ambitions for global expansion, aiming to become a prominent name in the world of heritage fashion.

Each “Yashmak” product is crafted by skilled Egyptian hands, using materials sourced from India, Korea, and Syria. The designs feature elements such as copper, mother-of-pearl, colored wood, crystals, agate, and natural pearls, ensuring that our products endure for generations.

“Yashmak, where tradition meets trend”

We design with love, craft with skill, and use authentic materials that last for years.